Is SoldUp Legit? How It Works and What It Costs
Yes, SoldUp is a legitimate Australian company: a private, off-market property platform that connects homeowners directly with verified Buyer's Agents and registered private buyers, with no upfront cost and a flat fee of $2,950 to $4,950 payable only if you sell. It's new, it's not a real estate agency, and your listing never appears on the public portals.
If you've landed here after seeing a SoldUp ad, this is probably the first question you actually want answered: is this real, or is it another platform that promises the world and delivers a form to fill in?
Fair question. We're a new Australian company, and "I've never heard of you" is the single most common thing sellers say before they say anything else. So instead of dodging it, here's the direct version: what SoldUp is, how it works, what it costs, and what we can and can't promise you at this stage.
What SoldUp actually is
SoldUp is a private, off-market property platform. It connects Australian homeowners who want to sell directly with verified Buyer's Agents and registered private buyers, without the property ever appearing on realestate.com.au, Domain, or any public portal.
That's the core difference between SoldUp and a traditional selling agent, and the core difference between SoldUp and For Sale By Owner (FSBO) sites like NoAgentProperty or Sale By Home Owner. FSBO platforms still push your listing onto the public portals. SoldUp doesn't. Your listing stays private the whole way through, and only verified Buyer's Agents and private buyers on the platform can see it.
We're not a real estate agency. We don't act as your agent, we don't negotiate on your behalf, and we don't manage the sale for you. We're the introduction layer: the thing that connects a seller who wants to stay private with the buyer side that's actively looking for exactly that kind of stock.
How it works, step by step
- You create a private listing. No cost, no obligation, and nothing goes public. This takes most sellers a few minutes.
- You can request a free market appraisal. This is optional, and it's not a formal valuation from a licensed valuer, it's a price guide from a local expert, designed to help you set a confident asking price rather than guess. There's no obligation to use it, and no real estate agent involvement implied.
- You set your own asking price. SoldUp doesn't set it for you and doesn't pressure you toward a number.
- Your listing goes live to verified Buyer's Agents and registered private buyers who match your property's location and price range. Buyer's Agents on SoldUp already have clients with active, specific search briefs, they're not browsing, they're sourcing for someone who's ready to buy.
- You handle enquiries and negotiate directly, on your terms. Nobody else is negotiating for you unless you choose to bring in your own conveyancer or adviser.
- You only pay if you sell. If a buyer introduced through SoldUp leads to an unconditional contract, the platform fee applies. If you don't sell, you pay nothing.
That last point is worth repeating because it changes the risk calculation entirely: there's no upfront cost to list, no upfront marketing spend, and no fee unless the sale actually happens.
What it costs
SoldUp charges a flat platform fee, tiered by property value, payable only once you've exchanged on an unconditional contract with a buyer introduced through the platform:
- Properties up to $1M: $2,950
- Properties $1M-$1.5M: $3,950
- Properties above $1.5M: $4,950
Compare that to a traditional agent's commission, which typically runs 2-3% of the sale price. On an $850,000 sale, that's somewhere around $20,000 in commission. On SoldUp, the same sale sits in the $2,950 tier. That gap is the entire reason the model exists, same outcome, a fundamentally different cost.
There's no sliding scale based on how much work is involved, no marketing package upsell, and no exclusivity clause locking you in. SoldUp is non-exclusive, so listing with us doesn't stop you exploring other options at the same time.
Why we're comfortable saying "we're new"
We're not going to pretend SoldUp has been around for years or that we've got a database of thousands of past sellers to point you to. We haven't, and we don't. We only launched a few months ago. What we do have is a genuinely different model, verified Buyer's Agents actively signing up and searching for stock, and a fee structure that only pays off for us if it pays off for you first.
If that sounds too good to be true, the honest answer is: it's not too good, it's just a different shape of deal. You're trading a percentage-based commission and portal exposure for a flat fee and privacy. Some sellers will still prefer the reach of a public campaign, and that's a completely reasonable call, SoldUp isn't for everyone, and it's not trying to be.
The other objections, answered straight
"Will I get a lower price without an agent negotiating for me?" You're negotiating directly with a serious, pre-qualified buyer or their Buyer's Agent, and you set your own asking price with an optional appraisal to anchor it. Nothing stops you from getting your own advice before you accept an offer.
"Is this even legal?" Yes. Private and off-market sales are a normal and growing part of the Australian market, over one in five Sydney properties sold off-market in recent years. SoldUp doesn't change the legal process of selling; it changes who sees the listing before you get there.
"What if no one's interested?" You pay nothing if you don't sell. There's no cost to finding out whether there's demand for your property at your price.
Where to next
If you want to see how it works before committing to anything, the fastest way is to create a free private listing and look at the platform yourself, there's no cost and no obligation to go further than a look.
FAQ
Is SoldUp a real estate agency?
No. SoldUp is an introduction platform, not an agency. It doesn't act as your agent, negotiate for you, or manage the sale. It connects you privately with verified Buyer's Agents and registered private buyers, and you handle the sale on your own terms.
Do I have to pay anything upfront to list on SoldUp?
No. Creating a private listing is free, the optional market appraisal is free, and there's no marketing package to buy. The flat platform fee only applies once you've exchanged on an unconditional contract with a buyer introduced through the platform.
How is SoldUp different from For Sale By Owner sites like NoAgentProperty?
FSBO platforms charge a listing fee and still put your property on realestate.com.au and Domain publicly. SoldUp never lists your property publicly: only verified Buyer's Agents and registered private buyers on the platform can see it, and you pay nothing unless you sell.
Can I list on SoldUp and still talk to agents or try other options?
Yes. SoldUp is non-exclusive. Listing with SoldUp doesn't lock you in or stop you exploring a traditional campaign or any other route at the same time.
Who actually sees my listing on SoldUp?
Verified Buyer's Agents with active client search briefs and registered private buyers whose search matches your property's location and price range. It never appears on public portals, and there's no public price history created.