How Does SoldUp Make Money? The Fee, Explained

SoldUp makes money one way: a flat platform fee of $2,950 to $4,950 depending on your property's value, charged only if you sell to a buyer introduced through the platform. There's no commission, no upfront cost, no listing fee, and no marketing package. If you don't sell, SoldUp earns nothing from you.

Whenever something is free to sign up for and free to list on, it's fair to wonder what the catch is. Sellers ask this a lot, and it's usually not really a price objection, it's a "what am I not being told" objection. So here's the direct answer.

The short version

SoldUp charges a flat, tiered platform fee, and it's only payable if your property sells to a buyer introduced through the platform, once you've exchanged on an unconditional contract:

There's no fee to create a listing, no fee to request a free market appraisal, no marketing package to buy, and no fee if your sale falls through or you decide not to sell. If nothing happens, SoldUp makes nothing.

Why it's structured as a flat fee instead of a percentage

Traditional selling agents charge a commission, typically 2-3% of the sale price. On an $850,000 property, that works out to roughly $20,000 or more. The percentage model means the agent's fee scales with your property's value regardless of how much work the sale actually took, a $2M sale isn't ten times more effort than a $200K one, but the commission is exactly ten times bigger.

SoldUp's fee is flat within each price tier because the platform's actual cost to introduce a seller to a verified Buyer's Agent or private buyer doesn't scale with property value either. You keep the difference between what a percentage-based commission would have cost you and what the flat fee actually costs. On an $850,000 sale, that's the gap between roughly $20,000 in agent commission and a $2,950 platform fee.

Why the fee is success-based

The fee only applies once you've sold. That's a deliberate design choice, not a marketing line: it means SoldUp's incentives are lined up with yours. If your listing doesn't get in front of the right buyer, or you decide the market isn't right and you don't proceed, you haven't spent anything getting to that decision. There's no upfront cost to list and no upfront marketing spend required from you.

This is different from paying an agent an upfront marketing package (photography, signage, portal ads) regardless of outcome, and different from FSBO platforms that charge a listing fee whether or not you sell. SoldUp only gets paid when you get paid.

What the fee actually covers

The platform fee funds the introduction infrastructure: verifying Buyer's Agents before they get access to seller listings, matching properties to active buyer search briefs, running the private listing platform itself, and (optionally) providing a free market appraisal to help you set a confident asking price. It doesn't cover a selling agent negotiating on your behalf, because SoldUp isn't a selling agent, you negotiate directly, on your own terms.

What SoldUp doesn't do

To be clear about the boundaries: SoldUp doesn't act as your agent, doesn't negotiate the sale for you, and doesn't manage the transaction end to end. It's an introduction platform connecting private sellers to a verified pool of Buyer's Agents (who already have paying clients with active briefs) and registered private buyers. If you want representation in the negotiation itself, that's a separate decision you make, the same way you'd engage a conveyancer or solicitor for the legal side.

A worked example

Take an $850,000 property. A traditional agent charging 2-3% commission would cost somewhere between $17,000 and $25,500 on that sale, plus whatever marketing package was agreed upfront. The same property sold through SoldUp sits in the up-to-$1M tier: a flat $2,950, payable only once the sale is unconditional. That's the entire comparison, not a smaller percentage, a different kind of fee altogether, sized to the introduction rather than the property's value.

It's worth being upfront that this fee structure means SoldUp only becomes a viable business at scale, enough successful introductions across enough sellers. That's exactly why the incentives point the right way: growing the business depends on sellers actually selling, not on collecting fees regardless of outcome.

Is a $2,950-$4,950 fee actually cheaper than "free"?

Some FSBO platforms advertise listing fees starting under $1,000, which sounds cheaper on paper. The difference is what you get for it: those platforms typically still list your property on realestate.com.au and Domain, publicly, with all the exposure (and all the open homes, public price history, and tyre-kicker enquiries) that comes with it. SoldUp's fee buys genuine privacy, your listing never goes public, plus direct access to a pool of Buyer's Agents actively sourcing stock for funded clients. It's a different product, not just a different price point on the same one.

The bottom line

SoldUp makes money the same way any success-based introduction model does: by taking a flat fee only when the introduction actually results in a sale. No upfront cost, no cost if you don't sell, and a fee that's a fraction of a traditional commission when it does work out.

If you want to see what your property would look like on the platform before deciding whether the model makes sense for you, create a free private listing, there's no cost to look.

FAQ

What does it cost to list my house on SoldUp?

Nothing. Listing is free, the optional market appraisal is free, and there's no upfront marketing spend. The only charge is the flat platform fee, and only once you've exchanged on an unconditional contract with a buyer introduced through the platform.

Does SoldUp take a commission on my sale?

No. There's no percentage commission at any property value. The fee is flat within each tier: $2,950 up to $1M, $3,950 from $1M to $1.5M, and $4,950 above $1.5M.

What happens if my sale falls through?

You pay nothing. The fee only applies once the contract is unconditional. If the sale collapses before that, or you decide not to sell at all, there's no charge.

Is there a catch hidden somewhere else, like selling my data?

No. The platform fee is the business model. SoldUp doesn't sell seller details to agents, doesn't charge buyers to browse, and doesn't upsell marketing packages. The company only makes money when introductions turn into sales.